Delivering Customer Experience
Published: 25th June 2007 | By: David Norris
Customer Experience is the new hot topic in CRM; but like CRM before it, if it is not backed by a rigorous profit-based measure of success it will fail to deliver tangible benefit and, this time, senior management will really demand explanations.
Maximising returns from customer spend
Published: 25th June 2007 | By: David Norris
Marketers should be devoted to building brand and managing the customer experience, but this is achieved through running projects.
The Inside Threat - as important as profits?
Published: 20th May 2007 | By: Nigel Stanley
The inside threat is very real. Even the most motivated, committed and enthusiastic staff can and will make mistakes that may result in significant data loss.
Unified information supply at the desktop - The convergence of business intelligence, content management, search and collaboration
Published: 20th May 2007 | By: Roger Whitehead
The value of business intelligence software as a decision support tool is well established but is presently a long way short of what it might be.
Software as a Service (SaaS) - Finding the user value propositions
Published: 1st April 2007 | By: Martin Banks
This paper sets out to explore the business and IT management value propositions to consider in moving towards exploiting Software as a Service (SaaS).
Bang for your Buck – maximising your IT budget
Published: 1st March 2007 | By: Paul Beauchamp and Cedric Harding
Utilising a framework of best practices will deliver the ability to maximise the IT budget and bring the biggest Bang for your Buck.