We recently made a survey of innovation in social networking
products and services for business. This is an
immature market, with a wide range of potential solutions
from a similarly wide range of suppliers. To help
potential users understand what is on offer and whether
it might meet their needs, we asked software companies
to tell us what was new from them.
One motive for the investigation was to see whether
users are being offered products and services specifically
designed for this new set of requirements.
In any new market, you will always find that some
suppliers will push relabelled old products at buyers,
in the hope they will not notice or care. Although
there is no guarantee that purpose-designed offerings
will meet an organisation’s needs, there is a
strong chance that ‘badge engineered’ old products
and services will not.