Conformiq is all about automating everything from requirements to test execution. Automation is more than just execution, it is design, generation and execution. While there are other tools that automate test case generation there are none that do it as fully automatically for directly automated execution. Conformiq argues that it removes manual activity from the testing process, which it does. However, it does this at the expense of more complex modelling. With other tools you might have to write code snippets to enable test execution and when the system under test changes you might very well have to amend that code. But in Conformiq you amend the model: which approach involves more effort is a question we can’t answer.