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Selling unsecure websites is not an option - why market dynamics are creating a new opportunity for hosting providers

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Web security is a serious issue and one that can derail operators of web-based services if they suffer an incident that destroys the trust that their customers have in them. With many providers of such services turning to hosting providers to help them operate their businesses, there is a growing opportunity for those hosting providers to help them to ensure that their web-based offerings are secure. Since SSL certificates are an important part of web security, validating that a website is secure and authenticating the owner, a security platform aimed at hosting providers will help those that use them to differentiate them from the competition and to engender loyalty and trust among their own customers.

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