The implementation of any marketing strategy will be a complex and
variable mix of skills, knowledge and experience. Few businesses can
now afford the operational costs required to sustain that mix in terms of
human resources, so other alternatives need to be sought.
One alternative is to select a number of specialist market agencies to
provide the implementation skills needed by the strategy. This approach
is predicated on the assumption that a clear marketing strategy, coupled
with appropriate management skills, is already in place.
Another is to select a specialist consultancy to help define the strategy.
This approach is predicated on the assumption that suitable skills will
be available to implement it.
In the opinion of Bloor Research a third strategy option is now available
in the form of any marketing services provider that can mix significant
experience of both marketing strategy development and management
of its implementation through to end result. In addition, it must be able
to select and manage the most appropriate specialist consultancies and
agencies for any particular marketing project in order to build a coherent
collective marketing team to work on a client’s behalf. Think Smart
Marketing is, in the opinion of Bloor Research, a company well-positioned
to meet these new requirements in marketing.