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Cover for net.Genesis

Classification: Vendor Brief

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Larry Bohn, President and Chief Executive Officer of net.Genesis explained how the company aims to instrument the online business.  The goal is to understand and optimise customer behaviour so as to achieve growth.  There is a great deal of material on the technology of building eCommerce sites, but relatively little on the practical development of online business.  The leader in this specialist area is net.Genesis.

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