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This paper has been superseded by Master Data Management (2023) (September, 2023)

Master Data Management

Cover for Master Data Management

Classification: Market Update

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This document provides a snapshot of the
current state of the Master Data Management
(MDM) market. Master data is data that
is shared between computer systems:
data such as “customer”, “product”,
“location”, “asset”, “contract”,
etc. Large organisations have
many systems which store such
information and the management
of multiple and competing
definitions of this data is known
as master data management.

Although attempting to manage
such data is hardly new (to
some extent both ERP and
data warehousing were sold
partly on this basis), only since
around 2003 has the term MDM
been widely coined, and products
aimed specifically at this market
released. In this document no
distinction is made between MDM
and the CDI (customer data integration)
and PIM (product information management)
markets, which are increasingly being seen as
just subsets of a broader MDM Market.

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