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Master Data Management Market Update – 2016

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The Master Data Management (MDM) market continues to mature, a decade after it began to really be established. Large software vendors have bought their way into the market by acquiring start-up companies, and have integrated these acquisitions with their own technologies, some more successfully than others. Such vendors make a heavy marketing play about the benefits of their overall platforms of technology, with MDM being just a part. However, independent vendors continue to flourish, selling either on superior technology or ease of use, or by specialising in a particular data domain …

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