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This paper has been superseded by Master Data Management Market Update - 2016 (November, 2016)

Master Data Management Market Update – 2012

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This document provides a snapshot of the current state of the Master Data Management (MDM) market. Master data is data that is shared between computer systems: data such as “customer”, “product”, “location”, “asset”, “contract”, etc. Large organisations have many systems which store such information and the management of multiple and competing definitions of this data is known as master data management.

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