Analyst Coverage: Philip Howard
Trendalyze, which is the name of both the company and the product, was founded in 2014. It has headquarters in the United States (New York) and offices in London, Toronto, Sofia and India. The company was initially funded through a grant from the EU but has since raised venture capital. Its go-to-market stance is primarily through partners though it also has a direct sales force. Its client base is diverse, ranging from gaming through medical research, and from industrial and IoT applications to the financial sector. In the latter case it has developed a solution for high-frequency trading which, the company claims, significantly outperforms linear regression and other conventional statistical algorithms. Indeed, in this context, it is interesting that DARPA (Defense Advanced Research Project Agency) has recently stated that it believes that the next wave of AI – going beyond the current statistical learning approaches – will be in what it calls “contextual learning”, which is the category within which Trendalyze fits.