Analyst Coverage: Philip Howard
Reltio was formed in 2011 by a cadre of experienced master data management (MDM), packaged applications, analytics and data vendor professionals. It was initially self-funded but raised $10m in 2015 in order to accelerate marketing and sales efforts. The company is profitable and cash flow positive.
The company offers a cloud-based "modern data management" Platform as a Service (PaaS), upon which data-driven applications are deployed. As such it has the distinction of appealing to both a technical audience with built-in master data management (MDM), big data, analytics, machine learning and data as a service (DaaS) capabilities - and to business users with a solution oriented suite of data-driven applications such as account management, key opinion leader management, managed markets and payer management, and mergers and acquisitions.