Salesforce launches new Marketing Cloud. Is it a threat to the digital marketing apps vendors?14th November 2012Gerry Brown Salesforce's new marketing cloud offering is treading on the toes of its digital marketing applications vendor partners
Elegant Intelligence: location without spatial20th May 2011Natalie Newman An innovative solution for a National Home Builder to improve their business by measuring success in various areas and optimising advertising spend
The Cloud Thickens21st January 2011Natalie Newman I am not referring to Cloud Computing but rather the cloud of confusion prevailing over geographic information amongst the general public.
Is there enough aWhereness?4th January 2011Natalie Newman Geographic or location technology has been around for a few decades now. Why has it not infiltrated into the enterprise as one would have expected?