Sugar Awarded “Most Innovative CRM – Global 2016” by Capital Finance International

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Also posted on: The Holloway Angle

It has just been announced that SugarCRM Inc has been named “Most Innovative CRM – Global 2016” at this year’s Capital Finance International (CFI) Awards. These awards aim to identify and reward excellence in individuals and organisations that add value and contribute significantly to the convergence of economies.

The award selection panel commended Sugar for taking a customer-facing approach, praising the way the platform gives more use to the individual user in order to improve the customer experience. The panel commented further, “With customisable solutions to suit all kinds of business models, the company makes a point to continuously innovate its’ features and improve productivity. In addition, Sugar meets the needs of industries and companies in geographies where traditional vendor-mediated SaaS is unviable – offering various premise-based and private cloud offerings that include the entire functionality, mobile and platform access regardless of deployment model.”

The panel also recognised the level of the company’s technological innovation, thanks to a number of intelligent partnerships made throughout the past year; notably with IBM, helping to improve the CRM’s cloud capabilities. The panel also commented on plans to mesh artificial intelligence powered predictive analytics services into its core offerings, in order to provide helpful tools such as virtual assistants, more effective product offers, and service alerts to employees before customers even know they have an issue. The CFI panel felt that Sugar was already one of the best functionality-to-price CRM’s on the market.

Larry Augustin, CEO at SugarCRM, commented, “It is a great honour to be named the Most Innovative CRM Global by CFI. Our innovations all have the same vision – to help companies build extraordinary customer relationships. This accolade is proof that we continue to be a leading choice for Capital Finance enterprises that are looking for a modern alternative to the CRM status quo.”

Bloor is due to meet with Larry in early September so watch this paper for further details.