Single Customer View

Cover from Single Customer View

Date: 23rd October, 2017
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Format: White Paper

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The concept of a single customer view (SCV) has been around for a long time, but it has become even more relevant with advent of the EU's General Data Protection Regulation (GDPR). This paper discusses different approaches to constructing an SCV: from relying on data quality and associated processes to full-scale master data management solutions.

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