Ab Initio

Analyst Coverage :

Philip Howard

Ab Initio is a privately owned software company with a 25-year pedigree. It was established in Boston in 1995, and still has its headquarters there. It boasts a global presence, with offices located around the world and customers in over 35 countries.

The company’s marketing strategy is almost solely focused on using customer recommendations to win new business. This means that its growth as a business depends heavily on generating success for its customers. The fact that it has successfully relied on this business model for 25 years should speak for itself.