Fivetran was founded in 2012 and originally targeted the business intelligence market. However, it has since re-positioned itself, first towards data integration and more recently towards automated data movement in general. As a provider of data integration (and now data movement) as a managed service, it has seen very significant year-on-year growth. The company has more than 6,000 customers across North America, Europe and the Asia-Pacific, moving over 2,000TB of data monthly with 99.9% uptime. In 2021 it acquired HVR, a high-volume, real-time data replication solution, which it has since put to use, rebranded as Local Data Processing, to deploy its data movement platform ever more readily at an enterprise scale.
The company is backed by venture capitalists and has offices in the United States (including its headquarters), Ireland, Australia, the UK, Germany, Serbia, the Netherlands, and India. It has more than 1,000 employees worldwide and an extensive partner network. The company leverages a product-led, go-to-market strategy via a land and expand model, and its eponymous solution uses scalable consumption-based pricing via Free, Starter, Standard and Enterprise plans as well as Business Critical and Private Deployment (for onprem workloads) deployment structures.