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Fivetran was founded in 2006 and originally was targeting the business intelligence market. However, it re-positioned itself in 2012/3 towards data integration and, as a provider of a cloud-native solution it has seen very significant growth (170% annual recurring revenue) during 2019/20. The company has more than 1,400 customers in North America, Europe and Asia-Pacific and is currently processing more than two trillion rows of data every month.

The company is backed by venture capitalists and has offices in the United States (headquarters), Ireland, Australia, the UK, Germany, Russia and India. It has more than 400 employees and an extensive partner network, not least of which is Looker. The offering leverages a product led go-to-market strategy via a land and expand model and the company’s eponymous solution uses consumption-based pricing via Starter, Standard and Enterprise plans.


Company Info

Headquarters: 40514th St, Floor 11, Oakland, CA 94612
Telephone: +1 (415) 805 2799


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Pure-play Data Integration

This Market Update examines and compares pure-play data integration, as opposed to solutions that are more platform-oriented.
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Fivetran is a fully managed cloud-native data integration solution that offers ELT technology with ongoing synchronisation.
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