There is a new story for business automation to deal with these days – information privacy. The most obvious example of this, since May 25th, 2018, is EU General Data Protection Regulation (GDPR) compliance, but it is actually a more general, and global, issue. GDPR regulates the security and use of the personally identifiable information (PII) of EU citizens, but it has been made a model for similar regulations worldwide. These laws are generally intended to return to people – data subjects – control of their own PII. Tools are now available to protect or hide personal data in records, without impacting its use for testing or analytics.