This report is an update to a similarly-titled paper we published last year. In it, we introduced the idea of Data Monetisation as a field, and described what it is and why you should care about it. We also took a close look at YourDataConnect’s Data Monetisation solution in particular.
We are now revisiting the nascent product space a year on in order to both reiterate and update the findings of our last report. We will also discuss how YourDataConnect has evolved both its capabilities for, and its understanding of, Data Monetisation.