Data Monetisation and YourDataConnect (2020)

This paper has been superseded by Data Monetisation and YourDataConnect (2021)

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Data Monetisation is the ability to derive business and monetary value from your data, and a Data Monetisation product is one which makes the derivation of this value its primary purpose. In this report, we discuss what this means in practice, both in terms of what Data Monetisation products ought to do and why they’re worth caring about. We also take a look at YourDataConnect’s Data Monetisation solution and examine how it attempts to deliver on the promises of Data Monetisation.