A Business Executive Briefing on OnSite Conversion Management

Cover from A Business Executive Briefing on OnSite Conversion Management

Date: 19th September, 2008
By: Gerry Brown
Format: White Paper

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Whenever we go on the Internet we leave behind a set of digital footprints in the sands of the web. These footprints are now being tracked for commercial gain. Web site analytics uses these footprints to provide market research statistics on visitor behaviour on web sites. To date most marketing spend is on driving visitors to sites using search engine optimization (SEO), pay per click (PPC) and affiliate marketing. However, this is now changing...