There is untapped business potential in using social networks. The consumer world has enthusiastically adopted such tools as Facebook, Myspace and Twitter but the uptake within organisations has been slower.
This report examines the main drivers for the business use of social networking, illustrating them with five short case studies. Each covers a different industry sector. Taken together, they offer insight into how your organisation might use social networking.
After this comes an analysis of the software and services on offer to organisations. This shows the range of features and delivery options currently available, with more to come in 2010.