Master Data Management

Cover from Master Data Management

Date: 3rd June, 2013
Format: White Paper

Free Download (subject to terms)
REGISTER to download or LOG IN to download

Master data management has been something of a slow burner but it has now reached the stage that it is a mainstream activity. The reasons for implementing it are varied: very often it is aimed at supporting marketing initiatives and the sort of customer (or client or patient) insight discussed above. However, it is also often, and more prosaically, about improved customer service—though that could be viewed as an aspect of marketing in its own right.

Post a review?

We welcome constructive criticism on all of our published content. Your name will be published against this review after it has been moderated. We reserve the right to contact you by email if needed.

Star Rating 1-5 (low-high):

If you don't want to see the security question, please register and login.