This paper is about data quality and master data management and their relationship. They are complementary, but also differ in many ways. In particular, data quality has a role to play that is distinct from that of master data and which may be required either as a stand-alone function or as a precursor to implementing master data management. This has important implications for the selection of products in these two categories.
In this paper we will consider the part that these two technologies play in information management in general, the ways in which they complement one another and when you should consider one (data quality) in preference to the other (master data management).