At an enterprise level, the market for data integration is now less focused on traditional ETL (extract, transform and load) and more centred on data integration as a broader concept. A number of vendors have been preaching that message for some time but it is only recently that this idea had achieved broad acceptance within the marketplace.
This is not just a question of the major suppliers getting their marketing messages across but it can also be seen when you look at the spectrum of offerings available from different vendors. Today, the position is that there are a number of providers of data integration platforms on the one hand while, on the other, we are seeing the emergence of specialist products that focus on just a single aspect of data integration such as data migration, content ETL, web ETL, replication and synchronisation, data federation, and data services amongst others. In particular, there is a significant emerging sub-market for data migration and a Market Update on this subject is being published alongside this one. We expect that data services will emerge as a further sub-market in due course but this remains at an early stage.
We are also aware of new vendors planning to enter the market with innovative, potentially disruptive, approaches to data integration.
In this Update we are focusing on data integration platforms suitable for deployment on an enterprise-wide basis. We are not, therefore, considering any of these specialised solutions, nor broader integration solutions that include ETL capability (unless ETL is a specific focus), nor solutions focused on a specific target database or use case. transformations as you then lose data lineage, impact analysis and where-used capabilities. There is a general trend towards introducing more business friendly capabilities into data integration offerings.