Master Data Management

This document provides a snapshot of the current state of the Master Data Management (MDM) market. Master data is data that is shared between computer systems: data domains such as "customer", "product", "location" and "asset". Large organisations have many systems which store such information and the management of multiple and competing definitions of this data is known as master data management.

In this document we deliberately include the full spectrum of MDM products; some have a heritage of either CDI (customer data integration) or PIM (product information management), or even vendor/supplier management, while others were designed to deal with multiple data domains. Although these different data domains have different characteristics, we believe these distinctions will blur as customers increasingly take a more integrated, multi-domain view of MDM. After all, customers buy products, and products are sold from locations, and we increasingly see existing MDM implementations which started in one domain expanding out into other, related domains.

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