Netfira was founded in 2003 in Australia. Netfira introduced its first product in 2008. It entered the US market in 2009 and has a European office in Munich. Its solutions were initially aimed at the dealer and distribution network market, but it is now also targeting customers throughout the entire supply chain.
What Netfira found was that B2B buying and selling between large companies was largely automated; however, B2B buying between large and smaller companies is often not automated and relies on manual processes. As many of the smaller companies have limited or no IT staff, they resort to fax, phone, and email to pass information and place orders, leading to human errors, delays, an increased number of returns, sub-optimal inventory levels, and more.