Last Updated: 24th April, 2013
Analyst Coverage: David Norfolk


Neebula Systems Inc is a comparitively new company, with technical development in Israel (Neebula Systems LTD, 4 Hacharash Street, PO Box 7352, Hod Hasharon 45240, Israel, Phone: +972-72-2778400), and has only been selling product for about a year. However, it has strong antecedents and was founded in 2009 by technical experts from BMC, Marvell, EMC, Juniper and HP, who recognised the challenges to older system management tools posed by modern agile business processes and 'dynamic data centres'. It has already attracted interest from big players such as CA Technologies, WiPro, Cap Gemini and so on.

The key Neebula vision is SaaS-centric and concentrates on automated business service discovery. Despite its disruptive and next generation approaches, it does have ITIL-compliant solutions - the abstracted processes behind ITIL are still relevant; although some of the best practices will have to change.

Nebula's Board Of Directors consists of: Yuval Cohen, CEO; Ariel Gordon, VP Products; Fred van den Bosch, ex Executive Vice President of Engineering, VERITAS Software; Jonathan Saacks, General Partner, Genesis Partners; Rami Beracha, Managing General Partner, Pitango Ventures.

Ariel Gordon is Nebula's co-founder and before that he was CTO at BMC, helped create BMC's Business Service Management (BSM) strategy and pioneered the creation of BMC's BSM Atrium integration infrastructure. The other co-founder is Yuval Cohen (CEO). Before this, he was a Venture Partner at Pitango Ventures. Prior to Pitango, Yuval was Vice President of Marvell Semiconductor and General Manager of Marvell Software Solutions Israel.

CMO Bob Johnson was the VP/GM of BMC's SaaS business before joining Neebula; and before that he was SVP of Marketing & Product Management at a Teliris Telepresence, a software and managed services provider and also Director of Marketing & Product Management for Cisco's SaaS / Managed Services organisation.

Company Info

  • Tel: 1-855- 627-4811


Last Updated: 22nd April, 2013

The key Neebula vision for ServiceWatch is SaaS-centric and concentrates on automated business service discovery (based on known entry-points to existing business processes), automatic mapping to underlying assets, and impact analysis first; rather than starting with technical asset discovery (which latter approach needs the non-trivial activity of associating assets with business services). According to Neebula, "We let you manage your IT from a business perspective - quickly identifying the impact of IT changes and problems on your business". In other words, customers need to rethink what [they] know about Business Service Management. ServiceWatch is the first solution it developed.

It addresses the key problem of reporting on and addressing technical incidents at the business service level rather than the technology level. It maps incidents and events to their related business services, determines their impact on the business and prioritises their handling according to the impact on the business. It provides instant root cause analysis and documents the probable cause of an incident.

Any company striving to manage IT and infrastructure in the context of business service delivery should care about Neebula's ServiceWatch; as should any company trying to reduce the impact of unproductive communications barriers between IT and the business.

Neebula appears to be seeking partners in the ITSM space - companies like CA Technologies (it announced an integration with CA Nimsoft in April 2013), Cap Gemini and WiPro and is exciting considerable interest in the copmparatively small nlumber of  companies that have heard of it.

ServiceWatch only has some 30 customers so far, but is targeting the Enterprise space (although its SaaS aopproach should scale down well). It is Israeli-based but has a US office and already has a couple of partners in the UK.

Neebula's key technology is its automated business service discovery algorithm and the mapping of business services to IT infrastructure; plus its ability to dynamically adapt to changes in the model in near real time. 

ServiceWatch integrates with existing ITSM (IT Service Management) tools and supports all four major ITIL processes: Problem Management, Incident Management, Change Management and Service Level Management.

We are not clear about the services offering yet; Neebula will probably partner with ITSM services providers but it is still in its early stages.

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