Last Updated: 24th April, 2013
Analyst Coverage: David Norfolk


Huddle is a privately-held company selling enterprise-scale cloud-based collaboration and content management software. It was founded in London in 2006 by Alastair Mitchell and Andy McLoughlin and released its first products in 2007/8.

It has raised approximately $40 million in VC funding (Jafco Ventures, Eden Ventures, Matrix Partners and some angel investors). It has 2 HQ's, in London and San Francisco (plus an  office in New York). Huddle software is used by more than 100,000 organizations worldwide, it claims, including Disney, AKQA, HTC and Kia Motors.

Huddle sees itself as a leader in government collaboration, with 14% of government orders via G-Cloud being for its cloud content collaboration platform

Huddle seems to target Microsft as a prime competitor: "if SharePoint was built today, they would've built Huddle". Or tried to build Hudle, perhaps.

The Huddle Foundation provides Huddle software free-of-charge to registered charities (including Unicef and the Swiss Red Cross) across the world.

Company Info

  • Tel: +44 (0) 8709 772 212
  • Approx size: 200 people

Huddle Collaboration

Last Updated: 2nd February, 2013

Huddle is used to securely manage projects, share files and collaborate with people inside and outside of an organisation. It has an API, so it can be used to build colaboration solutions. The company seems to target Microsft as a prime competitor: "if SharePoint was built today, they would've built Huddle". Or tried to build Hudle, perhaps.

Huddle is a cloud-based service. It can be  accessed online, on desktops via Microsoft Office applications, on the move with BlackBerry, iPhone and iPad apps and is currently available in 15 languages including English, French, German, Italian, Spanish, Portuguese, Russian and Japanese.

Huddle aims to help teams of people, across and within organisational firewalls,  work on shared content that they deem to be important. It targets the largest enterprises, with a  "start small and grow by success" approach - so it should work for small organisations too. About a third of its customers are replacing sharepoint, a third also have Sharepoint and a third are starting collaboration from scratch.

Huddle has a strong governance story: Kia Motors used it to manage its PR content and (via its audit trails) control a problem with leaks of confidential product information

Government organisations are a Huddle target; the UK government cloud is a notable success for Huddle; and the US government is taking a corresponding interest.

Huddle deals eith the "content explosion" side of Big Data. A key technology is its content recommendation engine - which delivers "just what you need right now".

It supports a check-in check-out model and spoorts document versioning and conflict resolution but doesnt support a whole large team sharing a single document (in fact, it thinks this would make no sense, in most applications) but it is entirely oposed to serial "tag team" email "collaboration"

It has a strong audit trail and access control capability and it stresses its abailty to support collaboration both inside and outside organisational firewalls, with full security.l

It has a strong mobile (Android, iPhone, iPad) story.

Huddle helps organisations implement a "collaboration culture"; it doesn't simply sell collaboration software/cloud services


The company offers the following solutions:

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