The FT Bowen Craggs Web Effectiveness Index includes accessibility checks

Peter Abrahams

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Published: 21st April, 2011
Content Copyright © 2011 Bloor. All Rights Reserved.

The 5th annual Financial Times Bowen Craggs Index was published 20 April 2011 ( It is an in-depth analysis of the web effectiveness of 75 of the world's top companies.

The overall web effectiveness is calculated by giving scores to the following aspects of the web presence:

  • Quality of construction
  • Clarity of messaging
  • Ease of contact
  • How well different users are served:
    • Society
    • Investors
    • The media
    • Job seekers
    • Customers

This year the Index includes checks for accessibility developed by myself in conjunction with the OneVoice for Accessible ICT Coalition

The index has a maximum score of 280. This year the top company is Siemens with a score of 217, edging out Royal Dutch Shell from the top spot; Siemens got marginally better whilst Shell remained at 210.

The index shows a great range with the bottom sites just scraping over 100.

It shows that there is a great deal that corporations, even the best, can do to improve their web effectiveness; including, of course, improving accessibility for people with disabilities.

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