The analysis and opinion pieces shown below were originally submitted to IT-Analysis.com:
Is digital marketing technology being abused?
Marketing needs to act in a more responsible manner using the digital tools at its disposal to add value to customer experiences
The Process Platform
A Process Platform has to enable organisations to have the capabilities that define, simulate, deploy, execute, and optimize their business processes.
Digital Marketers and IT folk must become more interdependent
IT Departments and Marketing Departments need to kiss, make up, and work together to deploy digital marketing platform solutions
AnalytiX Mapping Manager, the missing link in moving data around
The spreadsheet is all but universally used to hold the pre-ETL mappings. If any process is only as good as its weakest link, this is it in data migration.
BOARD: a fresh take on BI that is distinctly mould breaking!
Over the last year I have been lucky enough to be introduced to a number of BI tools that have really changed the way that I think about what a BI tool ...
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