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Gerry Brown
Analyst
Focus Area: BI and CRM / Digital Marketing
Gerry has 25 years of experience in the software and services industry, and has worked in senior marketing and sales management positions for Xerox, Fujitsu Services, Hyperion and MicroStrategy. He was Marketing Director at Hyperion Solutions and Head of Marketing at MicroStrategy.
Gerry is also a visiting lecturer for the London School of Marketing and lectures at top academic institutions such as Imperial College and Birkbeck College. He lectures in Strategic Marketing, Analysis and Evaluation, Managing Marketing Performance, and Strategic Marketing in Practice on the Professional Postgraduate Diploma in Marketing course.
Gerry is a Fellow of the Chartered Institute of Marketing (FCIM), has a DipM (the equivalent of an MA) in Marketing, and received his BA (Hons) Business Studies degree from Sheffield City University.
Gerry regularly presents on behalf of Bloor Research at international business conferences, roundtable discussions, user group meetings, vendor seminars, and Webinars and Podcasts.
Research papers include:
- An Executive Guide to the Green Value of High Performance Data Warehousing
- How Real-Time Online Sales Lead Scoring Drives A Competitive Edge
- A Business Executive Guide to Enterprise Social Networking
- A Business Executive Briefing on OnSite Conversion Management
- Incentive Compensation Management
- Sage 200 BI and Sage 1000 BI Business Software Suites
- Corporate Performance Management
- Business Intelligence
Recent articles and blog postings:
- Statistical Process Control (SPC) solutions are now gaining adoption in services industries
- Internet World exhibition bucks the downward trend
- Opalis takes cloud computing to the next level
- New Approaches to Greening the Data Centre
- Why corporate web sites are gaining strategic importance and relevance for the enterprise
- Digital Marketing poised to benefit from 2009 slowdown
- Bellweather SAP shares hit by preliminary Q3 results. How will other software vendors fare?
- Digital Marketing: It's a jungle out there
- Bloggers: the new power behind the throne
- Why performance management systems should be enterprise-wide
Contact Gerry Brown
Please use this contact form or the briefing request form.